Tribal talking billboards

Manila, the city of monster billboards, is missing out something big.

In the U.S.A. owners of MINIs (that British invention owned by Germany’s BMW) are currently being invited to test ‘talking billboards’. If you belong to this tribe you will get a key fob to be left in your car. Once you drive along one of MINI’s new billboards, you are greeted by a personalized message (see above), for yourself or your car.

‘Motor on, Jim,’ if you are Jim; or ‘Looking good, MINI Driver!’ if you are beautiful; or ‘Wow, it’s MINI, if you are just a MINI’.

Can you imagine such gimmick installed here in Manila? It wouldn’t work for MINIs since they would disappear in the potholes but it could easily be used for the usual nine-seater family vans.

People would love to read personalized messages such as ‘Bright shine, driver Jejomar’; or ‘Great hair cut, Maria Immaculada’; or ‘Serve the people, not yourself, Congressman Blablabla’ or ‘Toyota Driver – you better buy another car!’

Photo borrowed from somewhere else.

P.S. Follow x and y for more MINI billboards.