HSBC the World's Local Bank within disasters

HSBC: The world's local bank

What a slogan and what an eye-opening placement. HSBC's ad is targeting rich expats to manage, grow and protect their wealth by showing a woman getting a gold facial. This ad is surrounded by current disasters such as the flooding in Pakistan where 20 millions where forced out of their homes and more than 1,600 people died and the fires in Russia that destroyed 190,000 hectares of land and may trigger very high global food prices in the upcoming months.

Financial Times, 14/15 August 2010, page 3.